Wisconsin's 2010 US Senate race between then incumbent Democrat Russ Feingold and eventual winner Republican Ron Johnson provided a good example of why little progress on gun safety is likely to happen in the current political environment.
In June of 2010, then candidate Johnson was asked by a Tea Party group what kind of gun restrictions he might support. As we might expect from any decent human being with common sense, Johnson gave a perfectly reasonable response: "You know, like we license cars and stuff, I don't have a real, I don't
have a real problem in minimal licensing and stuff. I mean I don't."
New to politics, Johnson had not a clue as to the extent to which the gun lobby controls (this is the real "gun control") the modern Republican Party. He was forced to retract the comments, said he used the "wrong word," and by July of 2012 he was framing ownership of high capacity clips and magazines as a constitutional right. In other words, by July of 2012 Johnson on the issue of gun safety had become just one more hack Republican: no resolve to do anything about the problem, no courage to stand up to extreme elements of the gun lobby; talk of licensing now a distant memory.
But I don't think anyone, including Republicans, ever expected much more than party hackery from RoJo on most issues. What was more disturbing, rather, was Feingold's response at the time of Johnson's 2010 pro-licensing comment. The campaign put out a radio ad attacking Johnson, with Feingold saying "I approve this message because you shouldn't have to wait in line at
the DMV to get a license for your constitutional rights and freedoms." That was the Democrat.
After Johnson flip-flopped and groveled at the feet of the NRA, the Feingold campaign said, "Russ Feingold has never needed a do-over when it comes to opposing gun registration." That was the Democrat.
In essence, Feingold was attempting to run to the right of Johnson on gun control. This was not unique to Feingold; since guns became a wedge issue in the 1980s, the typical Democratic response has been to "position" themselves in ways that might maintain the party base while not alienating independents.
The result? The so-called gun debate in the United States, when it does happen (usually after horrific tragedies like Columbine, Virgina Tech, Aurora, and Newtown), is skewed way to the right. Policy items like licensing and registration, which would be prerequisites for any serious attempt to do something legislatively about guns, are off the table from the start.
As long as Republicans are easily intimidated and bullied by the gun lobby, and as long as Democrats choose positioning over principle, we are not likely to see any meaningful changes in gun policy coming out of Washington or the state capitols.
Welcome To Tony Palmeri's Media Rants! I am a professor of Communication Studies at the University of Wisconsin Oshkosh. I use this blog to try to promote critical thinking about mainstream media, establishment politics, and popular culture.
Tuesday, December 18, 2012
Politics and Guns
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Saturday, December 01, 2012
Fox Valley Media in 2022: Hopes and Expectations
Fox Valley Media in 2022: Hopes and Expectations
Media Rants
from the December 2012 edition of The Oshkosh Scene
If in 2002 I’d been asked to prognosticate about the state of Fox Valley media in 2012 I would have been optimistic. In 2002 I started the “Media Rants” column, produced and hosted a local access television program, published an Internet newsletter, and even did some radio. I sensed a real disgust with big corporate media, and thought it realistic to expect that developments in new media technologies would minimally create more competition for the corporates and consequently improve the overall quality of journalism and editorializing across the board.
Sadly Fox Valley media in 2012 turned out to be worse than what existed 10 years ago. Corporate television and radio continue to be advertiser driven nightmares, with news programming on the major issues of the day doggedly biased in favor of the political and commercial establishment. The Gannett press turned out to be, well, the Gannett press; commitment to market domination not matched by a commitment to nurturing a marketplace of ideas.
The SCENE, some blogs and social media, and other alternatives attempted heroically to open up space for dialogue and dissent, but lack of resources and lack of unity made it difficult to sustain the kind of independent media MOVEMENT necessary to progress beyond the stale status quo. In 2002 I reckoned independent media producers might link up and create some kind of visible alliance beyond linking to each other’s webpages. Never happened.
As we look forward to 2022, we can hope and hopefully struggle for the best, but must also have some realistic expectations about where we are headed.
We can hope that corporate media will take advantage of the opportunities presented by new technologies to minimize the profit motive in favor of a rejuvenated public service ethic. There's an Italian Newspaper called Il Fatto Quotidiano (The Daily Facts) currently doing well without excessive advertising. Online content is free and not blocked by paywalls. The paper makes profits from subscribers and newsstand sales. Why are they succeeding? Because readers perceive them as independent and not as flacks for the government or corporate interests.
We can hope that the institutions of higher learning in our region, especially the UW, revive a “Wisconsin Idea” spirit. That means placing an emphasis on helping citizens to tell their stories and encouraging students to see community civic engagement not as occasional volunteer activities, but as the essence of being an educated person. In the 21st century civically engaged people almost by definition must be media activists.
We can hope that the trillion hours per year citizens today collectively spend on digital media creation can be focused more on civic engagement. In the Fox Valley, greater digital activism could do wonders for producing the kind of grassroots political culture needed to challenge the old boy network that has ruled the roost in these parts for way too long.
We can realistically expect that the corporate media will continue to suffer from addiction to maximal profit business models that will further lower the quality of journalism in our region. I’m not sure we can realistically expect that the majority of citizens will take the step necessary to change this: stop supporting financially any media that allows pursuit of the almighty dollar to trump its responsibility to serve the cause of democracy.
We can realistically expect that independent media producers will proliferate. Productions will of course be of mixed quality, but I expect that advances in new media technologies will make it easier for people sincerely interested in bettering our communities to get their messages out clearly and unfiltered by corporate gatekeepers.
We can realistically expect our institutions of higher learning to engage in more community outreach than is currently the case. I expect Departments of Communication, Journalism, and others to become more visibly partnered with Valley communities, hopefully helping citizens to communicate their needs clearly and assertively.
We can realistically expect that social media will become, much more than today, a key tool in the effort to rebuild our neighborhoods. In small neighborhoods like Middle Village (where I live in Oshkosh), residents are slowly but surely using Facebook and YouTube to keep citizens informed and promote neighborhood identity. We have a long way to go in using social media productively in this fashion, but given the inability of the corporate press to serve a meaningful civic role, we may have no choice.
Moving forward my major fear is that an abundance of new media technologies could just as easily alienate us from each other as opposed to the unifying possibilities I’ve outlined. Folk singer Tracy Chapman eloquently framed this fear: “We have more media than ever and more technology in our lives. It's supposed to help us communicate, but it has the opposite effect of isolating us.”
We all can cite an ample number of examples to support Tracy’s point. By 2022 we can be better, but only if we act. As the late management guru Peter Drucker once said, “The best way to predict the future is to create it.”
Media Rants
by Tony Palmeri
from the December 2012 edition of The Oshkosh Scene
If in 2002 I’d been asked to prognosticate about the state of Fox Valley media in 2012 I would have been optimistic. In 2002 I started the “Media Rants” column, produced and hosted a local access television program, published an Internet newsletter, and even did some radio. I sensed a real disgust with big corporate media, and thought it realistic to expect that developments in new media technologies would minimally create more competition for the corporates and consequently improve the overall quality of journalism and editorializing across the board.
Sadly Fox Valley media in 2012 turned out to be worse than what existed 10 years ago. Corporate television and radio continue to be advertiser driven nightmares, with news programming on the major issues of the day doggedly biased in favor of the political and commercial establishment. The Gannett press turned out to be, well, the Gannett press; commitment to market domination not matched by a commitment to nurturing a marketplace of ideas.
The SCENE, some blogs and social media, and other alternatives attempted heroically to open up space for dialogue and dissent, but lack of resources and lack of unity made it difficult to sustain the kind of independent media MOVEMENT necessary to progress beyond the stale status quo. In 2002 I reckoned independent media producers might link up and create some kind of visible alliance beyond linking to each other’s webpages. Never happened.
As we look forward to 2022, we can hope and hopefully struggle for the best, but must also have some realistic expectations about where we are headed.
We can hope that corporate media will take advantage of the opportunities presented by new technologies to minimize the profit motive in favor of a rejuvenated public service ethic. There's an Italian Newspaper called Il Fatto Quotidiano (The Daily Facts) currently doing well without excessive advertising. Online content is free and not blocked by paywalls. The paper makes profits from subscribers and newsstand sales. Why are they succeeding? Because readers perceive them as independent and not as flacks for the government or corporate interests.
We
can hope that by 2022 independent Valley
bloggers, social media activists, cable access producers, and others will
unite. They have nothing to lose but their current marginalization and
irrelevance. They have a more vibrant public sphere to gain.
We can hope that the institutions of higher learning in our region, especially the UW, revive a “Wisconsin Idea” spirit. That means placing an emphasis on helping citizens to tell their stories and encouraging students to see community civic engagement not as occasional volunteer activities, but as the essence of being an educated person. In the 21st century civically engaged people almost by definition must be media activists.
We can hope that the trillion hours per year citizens today collectively spend on digital media creation can be focused more on civic engagement. In the Fox Valley, greater digital activism could do wonders for producing the kind of grassroots political culture needed to challenge the old boy network that has ruled the roost in these parts for way too long.
We can realistically expect that the corporate media will continue to suffer from addiction to maximal profit business models that will further lower the quality of journalism in our region. I’m not sure we can realistically expect that the majority of citizens will take the step necessary to change this: stop supporting financially any media that allows pursuit of the almighty dollar to trump its responsibility to serve the cause of democracy.
We can realistically expect that independent media producers will proliferate. Productions will of course be of mixed quality, but I expect that advances in new media technologies will make it easier for people sincerely interested in bettering our communities to get their messages out clearly and unfiltered by corporate gatekeepers.
We can realistically expect our institutions of higher learning to engage in more community outreach than is currently the case. I expect Departments of Communication, Journalism, and others to become more visibly partnered with Valley communities, hopefully helping citizens to communicate their needs clearly and assertively.
We can realistically expect that social media will become, much more than today, a key tool in the effort to rebuild our neighborhoods. In small neighborhoods like Middle Village (where I live in Oshkosh), residents are slowly but surely using Facebook and YouTube to keep citizens informed and promote neighborhood identity. We have a long way to go in using social media productively in this fashion, but given the inability of the corporate press to serve a meaningful civic role, we may have no choice.
Moving forward my major fear is that an abundance of new media technologies could just as easily alienate us from each other as opposed to the unifying possibilities I’ve outlined. Folk singer Tracy Chapman eloquently framed this fear: “We have more media than ever and more technology in our lives. It's supposed to help us communicate, but it has the opposite effect of isolating us.”
We all can cite an ample number of examples to support Tracy’s point. By 2022 we can be better, but only if we act. As the late management guru Peter Drucker once said, “The best way to predict the future is to create it.”
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Thursday, October 11, 2012
Ivan Boesky Broadcasters
Ivan Boesky Broadcasters
Stone’s infamous character Gordon Gekko was
supposedly based on a composite of several Wall St. crooks including IvanBoesky. Boesky’s a rare example of a Wall St. criminal actually prosecuted; he
served 3.5 years at Lompoc Federal Prison (at the time the ultimate “Club Fed”
country club facility) and paid a $100 million dollar fine for insider trading.
About Boesky, NewYork Magazine argues that “the biggest surprise about his crime is that he managed to get away with it for so long. It wasn’t any secret that he was taking massive positions in stocks in companies that, in a matter of weeks, became takeover targets of the corporate raiders of the day, earning the financier huge profits. Boesky sold himself as a genius. . . In the popular press, the wizard act was pretty convincing. . .” Boesky’s “wizard act” was so blatantly over the top that press treatment of him before his arrest can only be described as a kind of journalistic negligence. Broadcasters that should have been Boesky badgerers became, at least for a bit, Boesky boosters.
Greed: As of the middle of September the Obama campaign had raised about $755 million while the Romney team reported about $710 million. It’s no secret that the insane level of money raised for today’s campaigns is due in large part to the cost of media advertising, especially television buys. Given that the air waves belong to the public, it’s absurd that private corporations make windfall profits off of campaign year advertising.
While most democratic countries allow some form of free advertising for ballot qualified candidates, the United States has a “pay to play” system. The result? Narrow choices for voters (third parties can’t afford pay to play) and enhancing the power of the Super Pacs and big donors to the Democrats and Republicans. In the past polls showed huge support among the public for free air time, but status quo politicians won’t move legislation forward and the Boesky broadcasters are in no hurry to put the brakes on the gravy train.
Insider Fetishism: A group of high profile political reporters recently told Politico that they “loathe” covering the 2012 campaign. They are apparently tired of being spun and manipulated by campaign flaks, fed daily sound bites instead of substantive policy statements, and roped into covering silly controversies. So locked into the Boesky mindset these reporters cannot even imagine doing things that would whip the Dems and GOP into shape. Give serious coverage to the platforms of Green Jill Stein, Libertarian Gary Johnson, and Constitutionalist VirgilGoode and you’ll force the Republicrats to grow up. But the third party candidates aren’t insider approved candidates, making each persona non grata for Boesky broadcasters.
Bottom Line Morality: On September 11th NBC broadcast an interview with Kris Jenner (the Kardashian matriarch) about her breast implants rather than observe a moment of silence for 9/11 victims. From a Boeskyian perspective NBC’s choice makes total sense: mama Kardashian played up the “boob tube” side of television, which is good for the bottom line. The inane coverage of campaign ’12 is very much like that interview. Such is the consequence of the Boesky broadcaster’s bottom line morality.
Media Rants
By Tony Palmeri
from the October 2012 edition of The SCENE
October 2012 represents the 25th
anniversary of one of the worst stock market crashes in global history. On “BlackMonday” October 19, 1987 the Dow Jones Industrial Average experienced the worst
ever one day percentage drop. Then as now, corporate mass media revealed an
unwillingness to delve meaningfully into the root causes of monetary meltdowns,
ensuring only the business as usual continuance of a fucked up financial system. Then as now, great writers with a grasp of Wall Street’s rigged casino
culture, like Rolling Stone’s MattTaibbi and ProPublica’s JesseEisinger, expose the rot from the margins while the mainstream press mostly
enables the status quo.
Reflecting back, I remember seeing the Wall St.
crash as nothing more than an inevitable consequence of the culture of trickle
down economics and greed sanctioned by the Reagan Administration. After Reagan
assumed power in 1981, media fascination with millionaires reached points not
seen since the 1920s. Oliver Stone’s 1987 film Wall St. perfectly captured the ideology of the period.
About Boesky, NewYork Magazine argues that “the biggest surprise about his crime is that he managed to get away with it for so long. It wasn’t any secret that he was taking massive positions in stocks in companies that, in a matter of weeks, became takeover targets of the corporate raiders of the day, earning the financier huge profits. Boesky sold himself as a genius. . . In the popular press, the wizard act was pretty convincing. . .” Boesky’s “wizard act” was so blatantly over the top that press treatment of him before his arrest can only be described as a kind of journalistic negligence. Broadcasters that should have been Boesky badgerers became, at least for a bit, Boesky boosters.
Indeed, before federal prosecutors reined him in,
Boesky in public provided ample signs that he was up to no good. Stone’s Gordon
Gekko in Wall St. famously says in
part that “greed, for lack of a better word, is good. Greed is right, greed
works.” In real life in May of 1986 Boesky delivered the commencement address
at the Berkeley School of Business Administration and said "Greed is
all right, by the way. I want you to know that. I think greed is healthy. You
can be greedy and still feel good about yourself."
Corporate mass media hardly ever spark a sense of urgency about going
after Wall St. crooks because, in a real sense, CORPORATE MEDIA ARE BOESKY. Consider
the major tenets of Boeskyism: greed, insider fetishism, and a reduction of all
moral questions to the “bottom line.” What institution then and/or now operate
according to those tenets more than corporate mass media?
Boesky broadcasting is always awful, but probably at its worst during
presidential election years. Let’s apply the tenets of Boeskyism to corporate
media coverage of this year’s race.
Greed: As of the middle of September the Obama campaign had raised about $755 million while the Romney team reported about $710 million. It’s no secret that the insane level of money raised for today’s campaigns is due in large part to the cost of media advertising, especially television buys. Given that the air waves belong to the public, it’s absurd that private corporations make windfall profits off of campaign year advertising.
While most democratic countries allow some form of free advertising for ballot qualified candidates, the United States has a “pay to play” system. The result? Narrow choices for voters (third parties can’t afford pay to play) and enhancing the power of the Super Pacs and big donors to the Democrats and Republicans. In the past polls showed huge support among the public for free air time, but status quo politicians won’t move legislation forward and the Boesky broadcasters are in no hurry to put the brakes on the gravy train.
Insider Fetishism: A group of high profile political reporters recently told Politico that they “loathe” covering the 2012 campaign. They are apparently tired of being spun and manipulated by campaign flaks, fed daily sound bites instead of substantive policy statements, and roped into covering silly controversies. So locked into the Boesky mindset these reporters cannot even imagine doing things that would whip the Dems and GOP into shape. Give serious coverage to the platforms of Green Jill Stein, Libertarian Gary Johnson, and Constitutionalist VirgilGoode and you’ll force the Republicrats to grow up. But the third party candidates aren’t insider approved candidates, making each persona non grata for Boesky broadcasters.
Bottom Line Morality: On September 11th NBC broadcast an interview with Kris Jenner (the Kardashian matriarch) about her breast implants rather than observe a moment of silence for 9/11 victims. From a Boeskyian perspective NBC’s choice makes total sense: mama Kardashian played up the “boob tube” side of television, which is good for the bottom line. The inane coverage of campaign ’12 is very much like that interview. Such is the consequence of the Boesky broadcaster’s bottom line morality.
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Monday, September 03, 2012
Media Rants: On Elections--The Media's Ottinger Effect
On Elections: The Media’s Ottinger Effect
Representative Richard Ottinger was a liberal New York Democrat who ran for the US Senate in 1970. The Republican in the race, Charles Goodell, was appointed to complete Bobby Kennedy’s term. Soon after being seated, Goodell irked Republicans by speaking and acting much like Kennedy, especially in opposition to the Vietnam War. The New York Conservative Party nominated James Buckley, and with Goodell and Ottinger splitting the liberal vote Buckley won the seat. Ottinger could and should have won the election even with another liberal in the race, but in debates and other public appearances he could not live up to the statesmanlike image promised by his slick TV ads. Texas Governor Rick Perry’s dismal primary campaign for president this year is a good example of the Ottinger effect on the conservative side.
(below: Watch Rick Perry's campaign ad on "Proven Leadership." Then watch his "Oops" moment at a Republican debate. A classic example of the Ottinger Effect.).
by Tony Palmeri
From the September 2012 issue of The SCENE
Though not old enough to vote at the time, the first
political campaign I followed closely was Jimmy “I've looked on a lot of women with lust” Carter v. Gerald “There
is no Soviet domination of Eastern Europe” Ford in 1976. Subsequently
I became a bona fide political communication junkie, almost obsessively keeping
tabs on local, state, and national elections.
Like most voters I rely on mainstream mass media for
information about issues and candidates. I peruse newspapers, magazines, television,
radio, and a variety of electronic media sources. The experience is never
pleasant, is often maddening, and requires sifting through tons of bull crap to
get to anything beneficial.
What’s frustrating is that before each election
cycle, mainstream media always promise to feature reporting and punditry that
will be high quality or at least better than the last time. Before the election
season commences, the media create an image of themselves that they never quite
live up to: the image of the crusading fourth estate debunking candidates’
false claims, forcing serious and wide ranging discussion of vital issues, and
being responsive to the real concerns of the electorate.
In failing to live up to an image, mainstream media
are much like some politicians. In TheCongress Dictionary, Paul Dickson and Paul Clancy refer to “the phenomenon
of not living up to an image” as the “Ottinger effect.”
Representative Richard Ottinger was a liberal New York Democrat who ran for the US Senate in 1970. The Republican in the race, Charles Goodell, was appointed to complete Bobby Kennedy’s term. Soon after being seated, Goodell irked Republicans by speaking and acting much like Kennedy, especially in opposition to the Vietnam War. The New York Conservative Party nominated James Buckley, and with Goodell and Ottinger splitting the liberal vote Buckley won the seat. Ottinger could and should have won the election even with another liberal in the race, but in debates and other public appearances he could not live up to the statesmanlike image promised by his slick TV ads. Texas Governor Rick Perry’s dismal primary campaign for president this year is a good example of the Ottinger effect on the conservative side.
(below: Watch Rick Perry's campaign ad on "Proven Leadership." Then watch his "Oops" moment at a Republican debate. A classic example of the Ottinger Effect.).
Like Ottinger and Perry, mass media promise something
edgy and different but when it comes time to deliver the goods they are
essentially empty suits. Below are three
examples of the mass media election season Ottinger effect.
First, the failure to effectively debunk false
claims. False claims are a fact of like in politics; a rigorous watchdog media
is really the only way to hold liars accountable. Unfortunately, the mainstream
media’s addiction to a mistaken understanding of “balance” creates a “they all
do it” mentality that makes the fact check process almost pointless.Factcheck.org and Politifact.com once held great promise as guides to exposing
BS in politics, but both sites are now like a
football referee who calls nothing but offsetting penalties justified
via convoluted, rambling explanations.
Second, the lack of wide ranging discussion. We’re
in a presidential election year where the major parties and candidates
disturbingly agree on a wide range of issues, from austerity to national
security. Yet the mass media will not insist on the presence of third party
candidates at debates, nor even question the legitimacy of the “Commission”
that blocks third party participation. The Green Party’s Jill Stein, the
Libertarian Party’s Gary Johnson, and the Constitution Party’s Virgil Goode, in
spite of mainstream media’s only token mention of their names, will all be on
the ballot in enough states to technically be able to get enough electoral
votes to win the presidency. Additionally, the three of them are the only
candidates saying anything substantive about issues. Yet the overwhelming
majority of voters will hear nothing about them. More than anything else,
mainstream media censorship of ballot qualified third party candidates exposes
the incestuous relationship between the major parties and the press.
Third, the failure to be responsive to the real
concerns of the electorate. National election coverage especially is now
indistinguishable from Entertainment
Tonight. In Time Magazine JamesPoniewozik calls 2012 the “Year of the Nontroversy.” He argues that “political news has become full of
these trumped up, social media and cable news fanned brouhahas over quotes,
anecdotes and associations. We're coming off a decade of war and financial
ruin, yet our politics have gone from Israeli settlements to Irish setters,
from 9/11 to 7 Eleven.” I’d have given Poniewozik’s column an “A” if he’d
pointed out that Time itself long ago
established the standard for shallow coverage of campaigns.
Media
failure to respond to the real concerns of the electorate is not just a
national phenomenon. Talk to anyone who’s ever run for city council or town
board and they’ll tell you that voters consistently tell them they are
concerned about cracked streets, crime, garbage pick up, removing bird
droppings from the parks, snow and ice removal, and other less than sexy
issues. But in order for the local media to call someone a “progressive”
candidate, he or she has to sign on to some big ticket Chamber of Commerce demand
like tax incremental financing or other questionable tax shifting schemes.
Want to be
better informed about elections? You took a great first step by reading this
month’s SCENE!
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Wednesday, August 01, 2012
Media Rants: Resist Predatory Paywalls
Resist Predatory Paywalls
That question and answer occurred to me recently when the Oshkosh Northwestern, the Appleton Post Crescent and most other Gannett Empire print products announced that online readers would have to pay for accessing news content online. The imposition by newspaper corporations of “digital paywalls” is not new; the WallStreet Journal pioneered the payola scheme in 1997. Declining ad and subscriber revenues pushed other papers to play with paywalls, most notably the New York Times. The only surprise about Gannett is that it took them so long to join the paywall ring.
Media Rants by Tony Palmeri
Question:
What do American newspapers, colleges and universities, and religious
establishments have in common?
Answer: They are all 19th century institutions addicted to flawed 20th century corporate business models that undermine their ability to survive meaningfully in the digital 21st century.
Answer: They are all 19th century institutions addicted to flawed 20th century corporate business models that undermine their ability to survive meaningfully in the digital 21st century.
That question and answer occurred to me recently when the Oshkosh Northwestern, the Appleton Post Crescent and most other Gannett Empire print products announced that online readers would have to pay for accessing news content online. The imposition by newspaper corporations of “digital paywalls” is not new; the WallStreet Journal pioneered the payola scheme in 1997. Declining ad and subscriber revenues pushed other papers to play with paywalls, most notably the New York Times. The only surprise about Gannett is that it took them so long to join the paywall ring.
Gannett’s is a “soft” paywall because nonpaying customers
get unlimited access to some content as well as a certain number of “free”
articles each month before the paywall kicks in. If you’re not a paid digital
subscriber, each time you click on illuminating stories like “UFO Over Grand Chute” or “Burger King Betting on Bacon Sundae” (that story was quite the whopper) you’re reminded how many articles you have left before
being coerced into paying the Gannet Empire Download Duty.
Paywalls are a 20th century solution to a 21st century problem. It’s like religious institutions responding to declining church membership by squeezing more money out of the remaining loyal flock. Or colleges and universities responding to dwindling external funding by raising tuition to levels that force some out and others into decades of debt.
How did these cultural institutions, all of which should
play primary roles in making America a more just society, get to this crisis
point? The answer deals with the flawed manner in which each institution defines
its relationship to The Public. I only have enough space to deal with
newspapers, but a similar dynamic exists across institutions.
In the 19th century, American newspapers in
the new nation saw The Public as something to “shape.” Newspapers were
“propaganda” organs preaching values consistent with the revolutionary ideals
of the Founding Fathers. Van Wyck Brooks once wrote that the “American mind” is
not shaped by books, but by “newspapers and the Bible.”
The legendary New
York World publisher Joseph Pulitzer epitomized the shaping function when
he lent the weight of the World to raising
money for construction of the Statue of Liberty pedestal. Pulitzer of course
saw his actions as a way to promote the paper, but his fixation on getting
Americans to support “liberty” made it difficult to think of profit as his major
motivator.
Eventually Pulitzer did become primarily business
centered. He and the New York Journal’s
William Randolph Hearst were dueling innovators skilled at exploiting scandal
and sensationalism to grow circulation and enhance advertising revenue. By the
early 20th century, the commercial newspaper business sees The Public
not as something to shape but to “seduce.” Advertising rates increase as
publishers deliver more readers; the more seductive the content, the more eyes
on the page. As media scholar Dallas Smythe argued, 20th century
mass media secured windfall profits by selling audiences to advertisers. To get
audiences to play such a subordinate role requires sophisticated seduction.
Digital paywalls are an extension of the 20th
century seduction model. Audiences are made to feel that they are somehow
“freeloaders” if they click links without subscribing. By paying up, the
audience member is somehow “supporting journalism” even though journalism
worthy of the name was sacrificed long ago in the interest of the corporate
bottom line. By signing up for a digital subscription to a Gannett paper (or
any paper), all you are really doing is improving the media corporation’s
chances of raising digital advertising rates.
I’ve heard responses to Gannett’s paywall
announcement similar to what blogger Matt Yglesias wrote about the Wall Street Journal paywall: “I read the
WSJ sometimes. But it’s going to be a
cold day in hell before I voluntarily surrender money to firms controlled by
Rupert Murdoch when there are alternatives.”
Ben Bagdikian’s classic The Media Monopoly describes Gannett as “an outstanding
contemporary performer of the ancient rite of self serving myths, of committing
acts of greed and exploitation but describing them through its own machinery as
heroic epics.” If you need to read a Gannett paper, maybe the paywall is the
excuse you’ve been waiting for to take that daily walk to the public library.
There you can read the paper for FREE.
Paywalls improve the corporate bottom line in the
short term. For newspapers to survive in the long term, a new relationship to
The Public is necessary. The new relationship must be one of “service.” Josiah W. Gitt, late editor of the York, PA Gazette & Daily many years ago
articulated a vision for newspapers that transcended shaping and seduction: “A
newspaper is a public servant and to be permanently successful must be faithful
to the interests of the public it serves. It dare not be selfish. It dare not
be mercenary.”
Media corporations are by definition selfish and mercenary.
The new relationship can be developed only by independent newspapers not fixated
on the bottom line. Want to save journalism? Resist predatory paywalls and
contribute instead to independent publications.
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Monday, July 02, 2012
The Fourth Deadbeat
Media Rants by Tony Palmeri
From the July 2012 issue of the SCENE
The branding of coopted governmental bodies as peoples’ champions is not a recent phenomenon. Not new too is mainstream media’s refusal to play an effective role in exposing the sham populism of said governments. Yes of course we can all name some conscientious public officials and mainstream media personnel dedicated to telling the truth; but those worthy exceptions invariably face marginalization and thus prove the rotted system is the rule.
It’s time to rebrand government and mainstream media for the 21st century. During the lead up to last month’s Father’s Day, I got to thinking that Western governments and the media providing cover have for some time taken on the characteristics of Deadbeat Dads. Deadbeat Dads avoid responsibility, scapegoat others for their own failings, and are often pathological liars. The worst won’t even pay for their kids’ socks absent a court order. Yet if you talk to a deadbeat dad he’ll express undying love for and loyalty towards the very people he hurts the most.
In this era of “austerity” in the US our Three Estates (Executive, Legislative, Judicial) now pontificate about deadbeat policies as if on some kind of grand moral crusade. Remarkably but not surprisingly, the Fourth Deadbeat goes along for the ride.
Let’s explore the deadbeatism of each Estate:
THE DEADBEAT PRESIDENCY: FDR’s New Deal and LBJ’s Great Society were quite modest social welfare programs by global standards, but reflect rare examples of American presidents expending political capital on the people at large. Modern presidents spend trillions of dollars on dubious national security adventures and then tell us that we’re spending too much on social programs. Today when presidents dare propose new entitlements (e.g. Bush’s prescription drug expansion of Medicare, Obama’s health care reform), private corporations have to make out like bandits. Dad has to take care of Big Pharma and Big Insurance before meeting his family obligations.
***Chief Justice John Roberts' recent majority opinion upholding the thrust of the Affordable Care Act (i.e. "Obamacare") has been interpreted by many as an affirmation of Roberts' independence. However, a careful reading of his opinion suggests that far from distancing himself from the right leaning judges, his opinion was entirely consistent with the rightward drift of the Court. See Jonathan Adler's "Lose the Battle, Win the War?" for a cogent explanation of the opinion.
THE FOURTH DEADBEAT: The 18th century Whig Edmund Burke understood that a vigorous press could, through sheer force of giving people the unvarnished truth, provide the spark necessary to overturn corrupt and coopted governments. Commercial media long ago stopped serving that role, choosing to enable rather than challenge the three deadbeats.
Media Rants by Tony Palmeri
From the July 2012 issue of the SCENE
Governments
and mainstream media in Western Europe and the United States have always been
good at describing their activities in noble terms. Thomas Carlyle long ago saw
this in England: “Burke said that there were Three
Estates in Parliament; but, in the Reporters' Gallery yonder, there sat a
Fourth Estate, more important far than they all.” The image of Western
government and media as “Estates,” soberly and judiciously taking care that the
business of the people be done, is an enduring one featured in generations of
school textbooks.
Public relations experts might recognize the “Four Estates” image as part of a brilliant branding campaign. Like polluting corporations pitching “green” public personas, so called representative democracies living in the pocket of the one percent articulate their elite servitude as acting for “the people.” The shortsighted economic policy decisions of the last generation, from corporate free trade agreements to banking deregulation to trickle down taxing, were framed by their supporters as supreme victories for the masses. With victories like those, Citizen Jane and Joe don’t need crushing defeats.
Public relations experts might recognize the “Four Estates” image as part of a brilliant branding campaign. Like polluting corporations pitching “green” public personas, so called representative democracies living in the pocket of the one percent articulate their elite servitude as acting for “the people.” The shortsighted economic policy decisions of the last generation, from corporate free trade agreements to banking deregulation to trickle down taxing, were framed by their supporters as supreme victories for the masses. With victories like those, Citizen Jane and Joe don’t need crushing defeats.
The branding of coopted governmental bodies as peoples’ champions is not a recent phenomenon. Not new too is mainstream media’s refusal to play an effective role in exposing the sham populism of said governments. Yes of course we can all name some conscientious public officials and mainstream media personnel dedicated to telling the truth; but those worthy exceptions invariably face marginalization and thus prove the rotted system is the rule.
It’s time to rebrand government and mainstream media for the 21st century. During the lead up to last month’s Father’s Day, I got to thinking that Western governments and the media providing cover have for some time taken on the characteristics of Deadbeat Dads. Deadbeat Dads avoid responsibility, scapegoat others for their own failings, and are often pathological liars. The worst won’t even pay for their kids’ socks absent a court order. Yet if you talk to a deadbeat dad he’ll express undying love for and loyalty towards the very people he hurts the most.
In this era of “austerity” in the US our Three Estates (Executive, Legislative, Judicial) now pontificate about deadbeat policies as if on some kind of grand moral crusade. Remarkably but not surprisingly, the Fourth Deadbeat goes along for the ride.
Let’s explore the deadbeatism of each Estate:
THE DEADBEAT PRESIDENCY: FDR’s New Deal and LBJ’s Great Society were quite modest social welfare programs by global standards, but reflect rare examples of American presidents expending political capital on the people at large. Modern presidents spend trillions of dollars on dubious national security adventures and then tell us that we’re spending too much on social programs. Today when presidents dare propose new entitlements (e.g. Bush’s prescription drug expansion of Medicare, Obama’s health care reform), private corporations have to make out like bandits. Dad has to take care of Big Pharma and Big Insurance before meeting his family obligations.
THE
DEADBEAT CONGRESS: In Representative Joe Walsh (R-Illinois) the House of
Representatives today houses a literal deadbeat dad. Walsh was named a “True
Blue” member of Congress by the Family Research Council even though he owed
thousands of dollars in back child support. The Congress as a whole elevates
deadbeatism to a moral crusade: the leadership blames popular programs like
Social Security and Medicare for the budget deficit while giving lip service to
reigning in the excesses of the national security state and corporate welfare.
Meanwhile, Grover Norquist holds the entire Republican caucus in check with the
threat of primary opponents if they support even a half cent in tax increases. Norquist
is like the loser girlfriend who gets more attention from the deadbeat dad than
his own children.
THE
DEADBEAT JUDICIARY: It’s not uncommon for deadbeat dads to surround themselves
with friends offering “cover” to support the dad’s irresponsible behaviors. The
United States Supreme Court now serves that friend function for the President
and Congress. Time was when appointed judges were unpredictable; Earl Warren,
John Paul Stevens, and David Souter are three examples of Supreme Court
liberals appointed by conservative presidents. No more. The vetting process now
removes the independent jurists from appointment consideration. We’re left with
a partisan “super legislature” of nine bullish barristers, all appointed for
life.*** Conservative columnist George Will recently endorsed a super legislature
model for the Supreme Court, arguing that judicial activism is necessary to
overturn laws and court decisions he doesn’t like (such as the 1873
Slaughterhouse cases). ***Chief Justice John Roberts' recent majority opinion upholding the thrust of the Affordable Care Act (i.e. "Obamacare") has been interpreted by many as an affirmation of Roberts' independence. However, a careful reading of his opinion suggests that far from distancing himself from the right leaning judges, his opinion was entirely consistent with the rightward drift of the Court. See Jonathan Adler's "Lose the Battle, Win the War?" for a cogent explanation of the opinion.
THE FOURTH DEADBEAT: The 18th century Whig Edmund Burke understood that a vigorous press could, through sheer force of giving people the unvarnished truth, provide the spark necessary to overturn corrupt and coopted governments. Commercial media long ago stopped serving that role, choosing to enable rather than challenge the three deadbeats.
The
late Australian scholar Alex Carey once wrote that “The twentieth century has
been characterized by three developments of great political importance: the
growth of democracy, the growth of corporate power, and the growth of corporate
propaganda as a means of protecting corporate power against democracy.” Carey understood the “Fourth Estate” as more
myth than fact. Can we somehow reverse course in the 21st century?
Yes, but it will require We The People no longer accepting deadbeat dadism as a
governing platform or method of media coverage.
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
Tuesday, May 29, 2012
Media Rants: 2112 Recalls The Media
Media Rants
What will future historians say about Wisconsin’s corporate media Walker era performance? Transport your mind 100 years from now, to the dystopian world imagined in the rock band Rush’s classic “2112” album. In the epic title track, the Priests of the Temple of Syrinx control all information for a dumbed down populace. The song’s protagonist finds and learns to play an old guitar, but is angrily rejected by the Priests. “Father Brown” (who I imagine looks a bit like Scott Walker) crushes the instrument.
In my version of 2112, the Priests of the Temple reflect fondly on ancient Wisconsin media of 2012, holding it up as a role model of how to discourage human beings from wondering how or why things happen. “The Media Priests of 2012 in Wisconsin told only enough to keep the rabble in line. They were Masters of Manufacturing Consent,” mused Father Brown.
*A video surfaced showing Governor Walker advocating a “divide and conquer” strategy to turn Wisconsin into a red state. And when he didn’t like the reports of job losses occurring on his watch, 3 weeks before the recall election he came out with a “more accurate” way of measuring job creation that could not be verified until 3 weeks after the election!
By Tony Palmeri
2112 Recalls the Media
From the June 2012 edition of The SCENE
On June 5th Wisconsin voters will make history. Will
they recall Scott Walker and restore Wisconsin's lost reputation as a laboratoryfor democracy? Or will the forces of wealth and reactionary politics, dividers
and conquerors spending millions propping up their point man Mr. Walker, buy
another election? We'll soon see.What will future historians say about Wisconsin’s corporate media Walker era performance? Transport your mind 100 years from now, to the dystopian world imagined in the rock band Rush’s classic “2112” album. In the epic title track, the Priests of the Temple of Syrinx control all information for a dumbed down populace. The song’s protagonist finds and learns to play an old guitar, but is angrily rejected by the Priests. “Father Brown” (who I imagine looks a bit like Scott Walker) crushes the instrument.
In my version of 2112, the Priests of the Temple reflect fondly on ancient Wisconsin media of 2012, holding it up as a role model of how to discourage human beings from wondering how or why things happen. “The Media Priests of 2012 in Wisconsin told only enough to keep the rabble in line. They were Masters of Manufacturing Consent,” mused Father Brown.
In 2112 the SCENE exists as an underground
communique’ for regime opponents. To avoid Temple Priest persecution, SCENE
writers hide their identities by using pseudonyms. The 2112 Media Rants column
is authored by “Seldes.” Seldes’ Media Rants column of June 2112 recalls the
corporate media coverage of the 2012 Wisconsin recall movement:
By
2012 it had become clear that news media should meet three key
responsibilities: establish the CONTEXT for public controversies, CALL OUT
undemocratic actions of public officials, and take leadership in building a
small-d democratic COMMUNITY. In Wisconsin in 2012 during the reign of Temple
Priest hero Scott Walker, the corporate media failed spectacularly at all
three.
Governor
Scott Walker’s union busting Act 10, passed with limited public testimony, was
put forth under the pretext of Wisconsin being “broke.” Instead of treating the
core contextual issue of whether Wisconsin was “broke” as a question of fact to
be resolved by rigorous journalistic investigation, corporate media treated the
question as one that could not be reliably answered. Whether Wisconsin was
broke was “in the eye of the beholder.”
The
same pattern appeared when it came to calling out the undemocratic actions of
public officials. Scott Walker remains the most extreme product of the “pay toplay” politics brought to the Badger State by Republican governor Thompson in the
1990s and then reinforced for many years by Republicans and Democrats alike. While
occasionally lamenting the corrupting influence of Wisconsin’s broken campaign
finance rules, major media failed to connect the dots and establish as FACT the
hijacking of Wisconsin’s government by monied interests. The best reporting came
from independent, nonpartisan groups.
Case
in point: The Center For Media and Democracy (CMD), building on a foundation
laid down earlier by the Wisconsin Democracy Campaign, Common Cause, and
others, exposed how the hyper corporate American Legislative Exchange Council
(ALEC) exerted excessive public policy influence; ALEC model bills and budget
provisions were at the core of the Walker legislative agenda. From 2008-2012
legislative ALEC members received $276,000 in campaign contributions from ALEC
corporations, while Walker received $406,000 in the same time period. Corporate
media in 2012 insisted on calling themselves government “watchdogs” at the same
time leaving it to public interest groups to do meaningful watchdog
investigations.
Most
disturbing in 2012 concerned the media’s failure to stand up for democratic
community values while simultaneously enabling divisive and antidemocratic politics.
Governor Walker and his cohorts learned early that no amount of demonizing
opponents, hardball politics, or convoluted spin could prod the corporate media
bosses into saying “ENOUGH!” Some noteworthy examples:
*UW
Madison history professor William Cronon wrote a New York Times opinion piece,
“Wisconsin’s Radical Break,” comparing Walker to communist hunter Joe McCarthy
(another Temple Priest favorite) in terms of both forgetting good government
lessons of neighborliness, decency and mutual respect. Then in response to a
Cronon blog post about ALEC, the Wisconsin Republican Party filed an open
records request seeking access to his emails; a clear attempt to silence a
critic.
*After
Wisconsin citizens collected nearly a million signatures to launch recalls against
the Governor and Lt. Governor, efforts were made to degrade signers in a
disgusting display of antagonism toward basic citizenship rights. Not even theGannett Corporation, a behemoth self portrayed as a champion of First Amendment
freedoms, could bring itself to stand up to the bullies and defend the basic
right of their own employees to sign a petition. *A video surfaced showing Governor Walker advocating a “divide and conquer” strategy to turn Wisconsin into a red state. And when he didn’t like the reports of job losses occurring on his watch, 3 weeks before the recall election he came out with a “more accurate” way of measuring job creation that could not be verified until 3 weeks after the election!
Since
the reporting on these atrocities upset partisans on all sides, the corporate
press concluded they must be doing something right. With 100 years of
perspective, we now know conclusively that they did everything wrong, and paved
the way for the stupefying Temple Priest Press we are now subject to in 2112.
I teach Communication Studies (First Amendment, Classical Rhetoric, Civic Engagement, Rhetoric of Rock Music) at UW Oshkosh. Served two terms on Oshkosh City Council. Originally from Brooklyn, NY.
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