On July1, 2026 I turn 65 years old. My entire life has been a struggle between pessimism and optimism, so as 65 hits the pessimistic side is reminded of this anonymous quote: "It's never to late to be what you want to be--unless you want to be younger, then you're screwed." But then the optimistic side kicks in with this beautiful ditty attributed to the great Ralph Waldo Emerson: "The best tunes are played by the oldest fiddles."
So in this rant I'd like to play a tune about media. After studying the topic for many decades now, I'm still not exactly sure what "media" is. But I do have a good sense of what it's not and what it could be.
I happen to have been born and lived during a time when this thing called "media" became a source for human connection in ways prior generations could not have imagined. And yet even though I teach and study Communication, maintain a blog, and produce a few podcasts, I am still mostly clueless whenever anyone asks me "what is media?" Chat GPT's response to the question isn't particularly satisfying or--ironically--intelligent: "Media is the means or channels through which information, ideas, news, education, and entertainment are communicated to a large audience." Duh.
Chat GPT's answer, which is typical of what you would find in Media 101 textbooks, is not "wrong," but it's like defining "soccer" as a team sport played by two opposing teams of 11 players on a rectangular field. True, but . . . Duh.
I prefer to think of soccer the way legendary Brazilian champion Pele' did: "the beautiful game." The game that is radically egalitarian, global, transcends mere competition, and--as Pele' wrote about in his 1977 autobiography--is a unifying force that brings joy to all who participate in it as players and/or as part of a community of soccer aficionados.
In a Pele'-esque fashion, I might say that media is much like love: something that eludes precise definition even while we know that it attracts us viscerally, dominates our existence, provokes immense joy and insufferable pain, and reveals our best and worst tendencies. Love can be exploited by bad faith actors--but can also bring them to their knees.
Even though we cannot define love, we know it is ultimately something over which we have agency: we can reject it, resent it, be misled by manipulative appeals to it, or feel let down and victimized by it. But agency works the other way too: we can be voices for a love that transcends fear and pettiness. We can have the courage to call out abuses of love, and uphold the right of every human being to find love in their own way.
So when I say that media is much like love, I mean that the only thing we really know about media is that is that it presents us with an agency challenge. Thanks in large part to the corporate structures controlling most of what we call media, the majority of people believe that--at best--they can be an intelligent consumer of media. Media as love means widening our sense of agency towards media: calling out its abuses, finding ways to spread messages that unite communities, and upholding the right of every human being to be heard. Media as love is not corporate and top-down; media as love means WE ARE THE MEDIA and that corporate entities calling themselves "the media" can be defended ONLY in as much as they serve as vehicles for upholding (small-d) democratic values. Sadly, most corporate media cannot be defended in that sense, as they primarily serve the needs of power and finance.
Thus the Chat GPT and similar formulations of this thing called "media" are not only overly simplistic, but also problematic for small-d democracy. Why? Because the idea of media as simply means or channels through which news, etc. is communicated to a large audience leads inevitably to a collective understanding of "The Media" as something owned and controlled by powerful interests most able to reach large audiences. It is an understanding of media that has led to what we are now seeing play out in real time in a depressing and overtly anti-democratic manner: think of Jeff Bezos' destruction of the Washington Post, Elon Musk's twisting of Twitter into a safe space for the most vile of bad faith actors on the Internet, and Larry Ellison's MAGA-fication of Paramount, CBS, and probably CNN in the not too distant future. In the hands of these and other me-first oligarchs, the early dream of the Internet--that it might provide humanity with unlimited potential to participate meaningfully in the democratic marketplace of ideas AS EQUALS with the oligarchs and their apparatchiks--is slowly but surely being whittled away.
Though he did not talk about it this way, the late and great George Stoney had a sense of media as love. Stoney, a great documentary filmmaker and NYU prof, was also "the father of public access television." In the 1960s and 70s, Stoney came to understand how mainstream media had essentially become mass propaganda machines serving wealth and power. He became an activist for the creation of public access media as a way of providing space for the THE PEOPLE to use THE PEOPLE'S AIRWAVES for their own messages.
When Stoney passed in 2012, the New York Times obituary included some great quotes from him that reinforce the point made earlier about citizens having agency over media:
"We look at cable as a way of encouraging public action, not just access. It's how people can get information to their neighbors, and their neighbors can get out on the streets to organize."
The goal of public access, Stoney said, was never to "make anybody famous." Rather, the goal was "to celebrate the ordinary things people do to help one another."
In the city of Oshkosh, I've been involved in public access media in some capacity for most of my 35+ years here. For 40 years, Oshkosh city government has supported citizen access to media through services offered by Oshkosh Media. Earlier this year, the City Manager announced plans to suspend citizen driven "Life TV" programs that are of, by, and for the people. Apparently the goal is to expand the "Communication and Engagement" division from 3 to 8 people, and turn the fully functional and professional television studio into office space. Seriously.
Over the decades, the Life TV producers, hosts, and volunteers created a sense of community that has inspired all involved with it. The same is true of the public access radio station also broadcast from City Hall. Oshkosh Media has been a profound example of Media as Love as I've defined it. Critics claim that the Life TV shows sometimes lack mainstream media professionalism and do not get high viewership. Spoiler Alert: THAT'S THE POINT. "Professionalism" in mainstream media is typically nothing more than slick production techniques. Meanwhile high viewership in today's mainstream media spaces requires rage baiting, "if it bleeds it leads" misery porn, and highlighting famous people. George Stoney understood that what democracy requires are media spaces that do not have to play by those rules.
I'll close this rant by embedding some videos that explore the situation in Oshkosh. Absent some kind of action by the City Council, Life TV producers will be kicked out of the City Hall studios in the middle of August. If you want to help Life TV survive, please Email the Council and let them know. You can contact them here: https://www.oshkoshwi.gov/CityCouncil/CityCouncilContactForm.aspx
Happy Birthday to Me! :-)






